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Home Court Advantage:
Why Families Love Collegiate Women's Basketball (and Vice Versa)

BY MELANIE LAWRENCE

© COPYRIGHT 2003 BY PARENTS' PRESS, ALL RIGHTS RESERVED
This article originally appeared in the December 2003 print edition of Parents' Press.

EDITOR'S NOTE, Oct. 27, 2005: Since this article originally appeared, there have been some changes in coaching staffs. Joanne Boyle is UC Berkeley's new (as of fall, 2005) head coach for women's basketball, and Joaquin Wallace is now head coach at San Francisco State.

November is upon us, and for many Bay Area families, that means not only the start of the holiday season, but an additional source of excitement: basketball! Some families will curl up in front of the television with snacks and sodas and cheer on the pros; others will risk jammed freeways and significant financial loss to see these teams in person.

Some families, however, will simply walk up the street ­ or take a 10-minute drive ­ to jump up and down with their children and scream for their favorite college women's basketball team. The tickets are cheap, the lines are short, the band is loud, the cheerleaders aren't X-rated, and the players are tall and agile, skilled and focused, and, for many of us, just as interesting as Baron Davis.

What's in It for Them?

Collegiate athletic departments, too, have marketing departments, and like their student athletes, they play to win. Michelle Jacoby, women's basketball coach at Saint Mary's College in Moraga, puts it this way: "We have a loyal following because the Lamorinda area ­ Lafayette, Moraga, and Orinda ­ is very family-based. We have pre-game basketball talks, half-time activities, and post-game autograph session. Our players are very accessible to their fans, and very popular. They even get dinner invitations to fans' homes."

The family atmosphere extends to Jacoby's crowded office, with its many photos of her kids and husband ­ the latter is also part of Saint Mary's athletic department ­ and a crib for her younger child.

She adds with a grin, "We especially love CYO [Catholic Youth Organization] nights, because then you've got 150 or more girls out there screaming!"

Jacoby credits the high attendance at her team's games to the Junior Gaels, Saint Mary's sports fan club for kids. For a $50 yearly membership ($25 for a single sport), Junior Gaels may attend discounted games, clinics, autograph sessions, and special events for all the college's sports.

U.C. Berkeley's athletics department boasts a junior fan organization called Cub Club ($25 yearly fee). Cal's Golden Bears play better when they have a large audience with lots of shrieking Cub Clubbers in the bleachers, coach Caron Horstmeyer believes. "When the crowd cheers, our adrenaline just picks right up. The fans, especially the kids, are our sixth man, our home court advantage."

Like Saint Mary's, Cal consciously promotes a family atmosphere, with games of basketball-themed musical chairs and tug-of-war at half-time, as well as short exhibition games by local elementary school teams.

Unfortunately, budget cuts at San Francisco State University have also meant cuts to fan outreach. "We've done basketball clinics at the Y and other activities in the past," remembers Arden Kragalott, who's coached the Gators' women's basketball team for the last 12 years. "But we still have autograph sessions and photo ops, of course." Kragalott, too, is adamant about the importance of their fan base: "The more fans, the more electric the atmosphere, the better our play."

What's in It for Us?

College basketball is entertainment. Our children get to giggle at the giant costumed mascots: the warrior Gael of Saint Mary's, the goofy Cal bear, SFSU's comic gator. It's a chance to eat popcorn and listen to raucous band music ­ and to yell in a way that's seldom encouraged at home or in school. The half-time activities are fun, and getting your favorite player's autograph is something special. Players are introduced over the public address system and spotlighted like film stars. Whether a player scores a 3-pointer or is benched after a foul, her colleagues never fail to hug and pat her, exchanging high-fives down the line.

Ritual and entertainment aside, what else is it about kids and college sports?

"They can envision themselves out there on the court. Watching team sports motivates kids to want to be like the players," says Caren Horstmeyer. She proudly notes that her players, most of whom "adopt" several Caren's Kids every year, are excellent academic role models; exceptional athletes who are also smart and responsible enough to succeed at a top university. (The Bears just finished a five-week series of basketball clinics in the local schools; in between teaching guarding and shooting skills, players also talked about the importance of education.)

Character is the key to Arden Kragalott's take on young fans and their favorite players: "They see how teams work together, and work hard. They see that to perform any kind of task in basketball, you need the players to perform it together.

"And they watch our players being positive on the floor and encouraging each other from the bench. They see that teamwork is about not being selfish."

St. Mary's players and fansSt. Mary's Jacoby agrees, adding, "The kids also see women being athletic, women being competitive, women being assertive. It's good for boys to witness that and to learn to respect it."

And what do the girls in the bleachers witness? In her ground-breaking book, Reviving Ophelia: Saving the Selves of Adolescent Girls, Mary Pipher says: "Girls in sports are often emotionally healthy. They see their bodies as functional, not decorative....They are in a peer group that defines itself by athletic ability rather than popularity, drug or alcohol use, wealth or appearance."

Advice for Young Players

What about the fan who wants to be out there on the court herself, rebounding and shooting?

"Realize your end goal," advises Arden Kragalott, "but, day by day, keep it simple. Some people look too far ahead. Break your goals down into steps: free throws, for example. Lay-ups.

"And don't be afraid to take chances. It's okay to make mistakes. You do your best learning then, and your confidence grows afterward."

Caren Horstmeyer reiterates the importance of academics: "Keep your grades up. It increases your college options and is an NCAA [National Collegiate Athletic Association] requirement as well.

"If you have a position, keep developing your position skills. And get on a good AAU [Amateur Athletic Union; see resources sidebar] summer team; that's the place to be seen and recruited."

(In the long run, being on a college team is also a career advantage, according to the Cal coach: "Businesses love to hire college athletes. They know they're responsible and accountable, that they've developed leadership skills so they've learned how to deal with people.")

Speaking of recruitment, Michelle Jacoby summarizes: "We recruit players who are very well rounded, who have a strong work ethic, and are good people, who'll be team players. The work ethic is mandatory; so is wanting to always improve just because you love the game."

Women's sports have come a very long way since the days when female athletics were relegated to the back pages and the end of the broadcast. Despite the past uncertain fortunes of the Women's National Basketball Association and the moribund state of the Women's United Soccer Association), all three coaches remain optimistic about the future of their players and their sports-minded fans.

"I used to have to go abroad to play. Fan support has made a difference," says Horstmeyer. "And people want to see girls do well now."

Jacoby is quick to cite the enormous impact of Title IX, the 1972 landmark law prohibiting sex discrimination in federally funded education; in some cases, Title IX tripled and quadrupled the number of athletic scholarships available to college women, although she acknowledges that the competition for those scholarships is fierce and growing more so.

Nevertheless, Arden Kragalott concludes, "I just feel that every kid should pursue her dreams. With focus, anything is possible."

Where to Find Out More About Collegiate Basketball

Saint Mary's College
St. Mary's Rd., Moraga
Women's basketball games are played at McKeon Pavilion (turn left at campus information gate).
Junior Gaels membership information: (925) 631-4699.
Game tickets cost $6-$10. Game schedules: (925) 631-4392 or smcgaels.ocsn.com

San Francisco State University
19th Ave. at Holloway Ave.
Women's basketball games are played in the gymnasium south of Cox Stadium.
Game tickets cost $3-$5. Game schedules: (415) 338-1579 or athletics.sfsu.edu

University of California, Berkeley
Women's basketball games are played at Haas Pavilion, Bancroft Way at Dana St.

Cub Club membership information: (800) GO-BEARS.

Game tickets cost $5-$10. Game schedules: (510) 642-9448 or calbears.ocsn.com

The teams frequently need volunteer ball girls and ball boys, usually age 6 and up. Call for further information, or just check in with game officials when you arrive. Saint Mary's and U.C. Berkeley also run summer basketball camps.

National Collegiate Athletic Association (NCAA)
Organization of about 1,200 colleges, universities, athletic conferences (competitive regional networks of college teams), and sports associations, including many Bay Area teams and every imaginable sport. Their website includes huge searchable databases of members' game schedules and team statistics.
ncaasports.com

Amateur Athletic Union
Pacific Association Girls Basketball Program

The AAU sanctions many local amateur sporting events; their basketball program runs a summer championship series.
www.aaupacific.com

Women's National Basketball Association
Despite rumors to the contrary, the women's pro basketball teams are adding games ­ and at least one new franchise ­ to their schedules. Their site is a lively and entertaining one, full of stats, standings, and articles about leading women hoopsters.
www.wnba.com

Women's Sports Foundation
Founded by tennis immortal and women's sports advocate Billie Jean King, WSF is an information resource with a good selection of links: multisport sites, issues and actions, events, scholarships and grants, and careers in athletics.
www.womenssports
foundation.org

Wish Publishing
P.O. Box 10337
Terre Haute, IN 47901
(812) 299-5700
The first women's sports publishing company, Wish offers such titles as Five-Star Girls' Basketball Drills and Complete Conditioning for the Female Athlete.
www.wishpublishing.com

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