Parents' Press Display
Advertising
Parents' Press
reserves the right to refuse any advertisement.
To receive
a rate card by mail, e-mail, or fax, please click here.
For classified
advertising information, click here.
Updated May 28, 2008.
DISPLAY ADVERTISING
General Information
and Demographics
Local Display Ad Rates
(Print Edition)
Agency Rates (Print
Edition)
Ad Production
Specs & Graphics
Requirements (Print Edition)
Web Advertising
Deadlines
Seasonal Advertising
Sections
Credit Policies
General Information
and Demographics
Parents' Press is an
award-winning, independently owned publication that has been
serving parents in the San
Francisco Bay Area
for more than 25 years. We have twice been named the best parenting
paper in the U.S. by Parenting Publications of America.
Each issue features an
extensive calendar of family events, along with lively, authoritative
articles on parenting concerns from pregnancy through adolescence.
Parents' Press distributes
a minimum of 75,000
copies each month
through more than 1,400 outlets in San Francisco, San Rafael,
Walnut Creek, Concord, Fremont, Berkeley, Oakland, and the suburban
areas of Marin, Contra Costa County, Alameda County, and southern
Solano County.
Outlets include major
supermarkets, children's stores, hospitals, schools, preschools,
and libraries.
Readership is estimated
at 115,000 readers per month, with Parents' Press reaching one in every three families with
young children in
its market area.
Local
Print Advertising Rates
Rate Card #24, effective Jan. 1, 2008
Non-commisionable. See
below for agency rate information.
Prices quoted here are per
issue. For example, 3X rate means the cost per month (cost per issue) on a three-month contract.
Contracts are for consecutive months.
| SIZE |
1X |
3X |
6X |
12X |
| Full
Page |
$3,110 |
$2,735 |
$2,540 |
$2,335 |
| Junior
Page |
$1,980 |
$1,725 |
$1,605 |
$1,480 |
| Half
page |
$1,650 |
$1,450 |
$1,345 |
$1,225 |
| Quarter
page |
$865 |
$750 |
$700 |
$655 |
| 3/16 page |
$730 |
$635 |
$590 |
$535 |
| 1/8 page |
$490 |
$415 |
$395 |
$375 |
| 1/16
page |
$290 |
$250 |
$230 |
$215 |
School Marketplace and Family Marketplace from $110 per month. Only 3-month and 12-month
contracts are available for Marketplace ads; no one-time placement.
No changes are allowed in Marketplace
ads during the life of the contract; any changes must be made
the the start of a new or renewed contract.
Guaranteed placement is available on a first-come, first-served basis
for an additional 10%. Ads must be a quarter-page or larger to
qualify for guaranteed placement.
Color charges
(camera-ready ads). 4-color, $500.
Four-color
is available only for quarter-page (vertical), half-page (2-column
vertical or 4-column horizontal), junior page, and full page
ads, on a first-come, first served basis. Four-color ads usually
appear on the centerfold or back pages.
Agency rates
(commissionable) on request. You can e-mail
us for agency rates.
Ad Production
Display advertising prices include free
production for smaller ads where clients do not have the capacity
to prepare their own materials. The free production includes
one design and use of one logo or other graphic element. You will be provided
with a proof and the opportunity to correct any typographical
errors.
If you wish to work closely with a graphic
artist on the production of your ad, your account exec will be
happy to provide referrals to free-lance artists.
Specs and Graphics
Requirements
Column Widths
1 column = 2-5/16 inches
(14 picas)
2 columns = 4-7/8 inches
(29-1/2 picas)
3 columns = 7-1/2 inches
(45 picas)
4 columns = 10 inches
(60-1/2 picas)
Ad Sizes
1/16 page, horizontal
= 2 col. wide x 1-3/4 inches high.
1/16 page, vertical =
1 col. wide x 3-3/4 inches high.
1/8 page = 2 col. wide
x 3-3/4 inches high.
3/16 page, horizontal
= 3 col. wide x 3-3/4 inches high.
3/16 page, vertical =
2 col. wide x 5-3/4 inches high.
Quarter page, vertical
= 2 col. wide x 7-3/4 inches high.
Half page, horizontal
= 4 col. wide x 7-3/4 inches high.
Half page, vertical =
2 col. wide x 15-3/4 inches high.
Half page, 3 col. = 3
col. wide x 9-3/4 inches high.
Junior page = 3 col.
wide x 11-3/4 inches high.
Three-quarters page =
4 xol. wide x 11-3/4 inches high.
Full page = 4 col. wide
x 15-3/4 inches high.
Marketplace ads = 1 col.
wide x 1-3/4 inches high.
Custom sizes are available. Please consult
with your ad account executive.
Web Advertising
Advertising on the Parents'
Press website is currently available only in conjunction with a display ad in the print edition. Current cost for a link from the Parents' Press
home page to the advertiser's website is $100 for 3 months. Ask
about rates for banner and button ads.
Please consult an advertising
account executive for other website advertising possibilities,
including ads on
our sister site, parent-teen.com, which reaches an international audience of parents,
teenagers, and preteens.
Deadlines
The deadline for display
ads is normally between the 8th and the 10th of the prior month.
Both space reservations and camera-ready art are due by this
date, unless you have made special arrangements through your
ad account exec.
If you are a first-time
advertiser with Parents' Press, please contact us several days,
at least, before the applicable deadline.
Seasonal Advertising
Opportunities
Annual:
JANUARY: Catholic Schools
Week. Annual Guide to Private Schools. Summer Camps & Programs.
Editorial focus: Rainy Day Activities.
FEBRUARY: Annual "Pregnancy
& Birth" issue (special section with supporting editorial).
Summer Camps & Programs.
MARCH: Annual Summer
Camps & Programs issue (special section with supporting editorial).
APRIL: Summer Camps &
Programs. Most years: Family Travel (special section with supporting
editorial).
MAY: Summer Camps &
Programs.
JUNE: Birthday Parties
(special section with supporting editorial). Summer Camps &
Programs.
JULY: Varies annually.
AUGUST: Kindergarten
Readiness. Montessori Schools.
SEPTEMBER. Back-to-School
issue. Guide to After-School Enrichment Classes. Alternatives
in Education (a group ad for private elementary & secondary
schools).
OCTOBER. Halloween. Annual
Guide to Private Schools.
NOVEMBER/DECEMBER: Holiday
issues. Annual Guide to Private Schools.
Seasonal:
Camps & Summer Programs
Guide, January through June
Guide to Elementary &
Secondary Schools, November to February.
Credit Policies
Display advertising must
be prepaid until credit is established. Ask your ad account exec
for a credit application. Large corporations and institutions
may submit their own credit information. (Businesses with no
credit history will be considered for credit after at least six
consecutive months of on-time prepayments.) Please be prepared
to prepay at least the first month's advertising. We accept MasterCard,
Visa, and American Express as well as checks and money orders.
After approval of credit,
display advertising is billed on a net 30 basis.
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